34: He started the website that you can't stop reading. Meet Peter Koechley.

The viral content website Upworthy launched in 2012 with an emphasis on simple and transformational storytelling. It had an immediate impact online and quickly influenced many other sites in the way they shared stories. Peter Koechley explains their philosophy, why they focus on empathy, and how he came to co-found the influential site.

This conversation explores the idea of creativity from a new angle. What does it mean to be creative in the context of social media? What are the differences between curating and creating? And in a new twist on a classic question, where do social action and commerce meet? 

Stream below or download from iTunes.

If you like this podcast, please leave a review on iTunes.