254: Prateek Kuhad

When Prateek Kuhad moved from India to New York to study economics, there would have been almost no predicting that he would soon become one of the most popular singer songwriters in India. 

Prateek grew up in Jaipur listening to Indian pop and Bollywood music, along with a handful of international records that his mother had in the house by artists like Harry Belafonte and Cliff Richards. But it was his experience in America, listening to singer songwriters, Americana and new folk artists like Elliott Smith, Fleet Foxes and Laura Marling that influenced his style.

Today, Kuhad performs for tens of thousands in India, and his songs have tens of millions of streams - making him one of the most streamed domestic artists in India. 

His song “cold/mess” was featured on an episode of Ted Lasso, and was also included on Barack Obama’s favorite music of 2019 list, alongside Lizzo, Lil Nas X and Bruce Springsteen. 

Kuhad's intimate heart-on-your-sleeve lyricism - in both English and Hindi - have come to define his style. He’s a specialist in earnest, direct and sweet love songs. For example, he released a new single earlier this summer called “Hopelessly In Love” which accompanied a deluxe version of his 2022 album 'The Way That Lovers Do' with eight new bonus tracks.

And while he may be India's most popular singer-songwriter (according to GQ magazine), he has been spending more time in New York where, like so many international celebrities before him, he is able to hide in plain sight.

With Prateek Kuhad in Brooklyn, June 2023

He took the subway out to Brooklyn earlier this summer to talk with me about his journey from economics grad student to superstar songwriter, the differences between writing in English and Hindi, the universality of romance music, and how no one was more surprised by his success than him.